No offense Eagle Mountain, but my husband is on city council in a neighboring city :)
Gather, then tie off the basting stitches on each end so the ruffle will hold. Spiral the strip around and secure with a few stitches on the back.
I attached the flowers to the bag using a yarn needle and ribbon through the center of the flower. I did use a bit of fabric glue to make sure the flowers fully covered up the logo.